Progress For Your Brand
Agency Statement
The founding story of every company begins with a vision. Through your belief in the project, strategic management, and hard work, your vision becomes reality. The role of marketing? To make the best visible to a wide audience and evoke emotions in people – regardless of industry, company, or offering.
Whether you're a solo entrepreneur or a medium-sized business with a long tradition, achieving brand awareness and revenue goals is the end product of sustainably conceived business planning, which includes sustainably conceived marketing planning. To support your company, we have developed the following core competencies over the past eight years: business strategy, brand development, communication planning, and media production.
We work in a resource-efficient and budget-optimized manner, because effective marketing doesn't always have to be expensive.
The Company in Numbers
With targeted communication and creative media production, we create clear advertising messages. These are our previous customer projects, corporate collaborations and advertising campaigns in numbers.
We create for both worlds,
physical + digital
1. Public Relations
We elevate your media presence: This encompasses coverage in both print and online publications, strategic TV placements, and invitations for podcast interviews.
2. Online Marketing
We ensure brand presence and attract new customers online through corporate collaborations, social media marketing, Google advertising, and strategic onsite promotions.
3. Marketing Consulting
We view our marketing consultancy as a comprehensive form of business consulting. Our approach is both holistic and long-term, while placing a strong emphasis on profitability.
Case Studies
communication planning
personal branding
corporate design
e-commerce development
company expansion
Services
Brand Development
- Brand Growth Workshop: Über vier Termine analysieren wir Ihre bestehende Markenkommunikation und Produktvermarktung. Dies beinhaltet eine umfassende Status-Quo-Analyse und die Identifizierung von Optimierungspotenzialen. Wir führen ein umfassendes Marketing-Audit durch, das auf Interviews, SWOT-Analyse und der Analyse der Customer Journey basiert, um sicherzustellen, dass Ihre Kommunikationsstrategie an jedem Berührungspunkt wirkt. Sie erhalten einen detaillierten, schriftlichen Action-Plan, der auf die Bedürfnisse Ihres Unternehmens abgestimmt ist.
Regular marketing consultation: For entrepreneurs who want to actively work on their brand development, we offer weekly or bi-weekly consulting sessions. These are ideal for start-ups and established companies who want to implement things themselves, e.g. because an internal team is already available for implementation or because there is a limited marketing budget.
“Done For You” Brand Update/Re-Branding: This specialized service helps you align your communication strategy and product marketing with your company's growth ambitions. We evaluate your company, develop a clear positioning and create a customized communication strategy. This includes the elaboration of all textual and visual elements to ensure a consistent brand identity across all channels.
Communication Planning
Which advertising messages are communicated when and via which marketing channels and how are they coordinated and budgeted?
Which measures increase the urgency to buy and what are the most important reasons for customers of the competition to switch to your offer or to prefer it when making their first purchase? What is the market waiting for now and what does it want tomorrow?
In order to achieve your desired marketing goals, we rely on a selected range of communication measures to generate high-quality reach that noticeably increases your brand awareness and brand relevance.
In addition to placing advertisements via social media, Google AdWords, press releases and other paid advertising space, we can offer you other alternatives for customer acquisition with a limited marketing budget upon personal request. We will be happy to look at your case in detail and show you realistic options.
These are our five most popular customer inquiries:
- Corporate Identity: Creation of a uniform, recognizable brand presence
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Market entry strategy: We support you as a founder in the initial marketing and acquisition of investors
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Web design: Further development of your existing website and creation of sales-optimized landing pages
- Public relations: Acquisition of media partners such as podcasts, online magazines, blogs, influencers, radio and TV
- Social Media Marketing: Management Ihrer Social Media Feeds, wie LinkedIn, Instagram, Facebook, YouTube und TikTok
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Ad Management: Planning, implementation and management of your advertisements with providers such as Meta and Google
Corporate Strategy
We specialize in the business development of start-ups and self-employed individuals. This means that we support you in entering the market and gaining market share. In this context, we offer the following services:
- Product-Market-Fit: Conducting product tests with experts and potential customers to identify potential for improvement. Planning and leading qualitative and quantitative research to achieve maximum understanding of the target group
- Investor Pitch Deck: Creation of a company presentation aimed at investors for the approval of financial resources
- Business Planning: Creation of professional business plans for the approval of funding, acquisition of investors and/or application for bank loans. This includes detailed financial planning, including capital requirement planning, liquidity planning, personnel planning and preparation of a multi-year sales forecast
- Business Development: Development of new sales potential, including strategic action planning
- Operational sales: We act as your external, cost-efficient sales team for the acquisition of new customers, cooperation and media partners
Media Production
We support you in the production of the following media:
- Website: Website content from simple images to 3D animations to image films (can also be used for social media)
- Print media: Conception and production of high-quality print media – from flyers to comprehensive magazines
- Social Media: Creation of carousel posts, reels and other common formats for social media publications
- Podcasts/ Video: Are you looking for a place to produce podcasts or YouTube/ Meta/ LinkedIn content?
- Photo shoot: Do you need professional photos for yourself and your company?
Stay Up To Date
This is what you can expect from our newsletter: Information about Welscher Publishing events, selective updates from the world of corporate communications, marketing insights for your company and special, best-in-class advertising campaigns.
Contact
BOOK A CONSULTATION
Use our online calendar to arrange a personal meeting with us.
Welscher Publishing GmbH
Brückenstraße 2, 10179 Berlin
Office: +49 (0)156 7850 9730
E-Mail: [email protected]