FinanzCleaner

Corporate design

The customer commissioned us to build three of its brands and to coordinate them in a holistic corporate structure. This requires intensive market analysis and strategic corporate planning, which includes the following work packages:

a) Development of a holistic strategy for corporate communications, b) Target group analysis and segmentation, c) Definition of the brand core of three coordinated corporate divisions, d) Development of a corporate identity for each brand: Logo & visual design, corporate language & tone, Brand values, philosophy and advertising messages, e) Web design.